The famous bird logo of Twitter was altered to “X” on Monday by owner Elon Musk, the most significant modification since he took control of the social media network.
As of early Monday, the branding on the platform’s app version appeared to have not changed, and the website Twitter.com is still operational. However, Twitter’s well-known bird logo was changed to an X.
Musk released a brief clip of a “X” that was flickering early on Sunday. In a Twitter Spaces audio discussion, when asked if the logo would change, he replied, “Yes,” adding, “We’re cutting the Twitter logo off the building with blow torches.”
Musk posted a picture of Twitter’s headquarters with the X branding flashing across it early on Monday.
Musk stated on Sunday that the notion of altering
The purpose of the logo for “X” was to “embody the imperfections in us all that make us unique.”
And shortly, he added, “we’ll say goodbye to the twitter brand and, eventually, to all the birds.”
By Sunday afternoon, x.com was already rerouting visitors to what had previously been Twitter. Musk got his domain back in 2017 after giving it up as part of the transaction that created PayPal.
The move from a bird to a “X” is the most significant modification since Musk paid $44 billion to acquire Twitter last year. In April, Musk renamed the business X Corp. from Twitter Inc.
The social media platform also recently declared it was restricting the number of daily direct messages that users who are not verified this is an effort to cut down on spam.
An announcement on the help center stated that the modification became effective on Friday. Users will need to sign up for the subscription service introduced last year if they wish to raise the amount of daily texts permitted.
The most recent adjustments come as Meta’s brand-new app, Threads, which debuted earlier this month, continues to pose a threat to the social network behemoth.
In a number of articles, Twitter CEO Linda Yaccarino stated that the branding marks the beginning of an initiative to advance the service in new directions. She previously oversaw advertising sales at NBCUniversal, the organization that owns NBC News.
“X is the future state of limitless interaction, focusing on audio, video, messaging, payments, and banking, producing a world market for possibilities, ideas, products, and services,” she stated. “Powered by AI, X will connect us all in ways we’re only just beginning to imagine.”
Since he acquired the service last year, Musk has hinted at expanding Twitter into a larger app, comparing it to the “everything app” that WeChat has developed into in China.
One of the most well-known companies of the social media boom comes to an end with the adjustments. The blue Twitter bird had also come to be recognized as an icon, and the business had previously respected it.
In a branding page that was still active as of Monday morning, the business claimed that “Our logo is our most recognizable asset.” We are so protective of it because of this the new logo’s genesis is unknown, however numerous web users have noted that it resembles a Unicode character.
The nonprofit organization The Unicode Consortium, which also regulates emoji, is responsible for maintaining the Unicode standard for digital letters.